It’s an Autobot, it’s a car, and it’s a Camaro. The General Motors’ Chevrolet Camaro will transform into gutsy yellow and black Autobot hero called Bumblebee. Bumblebee is the latest Transformers film that will hit theatres on June 27.
The Camaro first appeared in Transformers: Age of Extinction or TF4. The black and yellow striped 2014 Camaro concept are specially designed for the film at GM’s North Hollywood Design Center. Ed Welburn, GM’s vice president of global design, and worked on the past 3 Transformer films will act with Camaro as the director of the CIA in director Michael Bay’s Transformers universe. Welburn stated that to be a part of the Transformers franchise is a fantastic way to feature the designs work of GM.
Bay told Welburn and the GM design team to provide Bumblebee with more muscle for the car’s 4th appearance in the Transformers saga. According to David Whiston, a Morningstar market analyst explained that the appearance of the Camaro in the Transformers could be good for the Chevrolet brand.
GM spokesman David Barnas said in an email that the Bumblebee of the TF4 movie would not be available to the public. He added that Bumblebee is a unique design model that is built and developed for the movie. Rusty Cornell, the sales manager, said that Camaro is famous in the new generation at Dale Earnhardt Jr. Chevrolet in Tallahassee, Fla. He also added that the Camaro is not difficult to sell.
Steve Majoros, the marketing director of GM, stated that advertisements highlight the cross-generational appeal of Camaro and Transformer films. The Camaro comes with a sense of wonderment and amazement.
When GM brought back the Camaro in 2010, it coincided with the appearance of Transformers in 2009 and 2011. The said vehicle became famous with consumers in their late 30s and 20s.